Drip feeding or gradual content release is a mechanism that allows the membership content to be made available gradually over some period. This method also means your content can be sold all the time, without having to have a launch where everyone starts at the same time and then a closed membership while the content runs its course.
There several reasons for using this approach
- Prevent a member from accessing all your content, downloading it then asking for a refund
- Creating an evergreen membership whose doors are open all the time.
- Controlling the release of material to coincide with webinars or other real world events
- Avoiding overloading your members with too much information all at once